A Christmas to believe | A special camera for a blind photographer

Agency: Dentsu


Canon Brazil and Dentsu Brazil have developed a technology to allow a Canon camera “to talk” to a blind photographer. The prototype brings an unprecedented technological innovation and becomes a revolution in​​ accessibility. The Christmas gift was given to João Maia, Brazilian first blind photographer to cover the Paralympic Games in Rio 2016. The moment of the surprise was recorded and become the film of Canon’s Christmas campaign, called “A Christmas to believe”.

This professional campaign titled 'A Christmas to believe | A special camera for a blind photographer' was published in Brazil in December, 2019. It was created for the brand: Canon, by ad agency: Dentsu. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Dentsu Brasil, São Paulo, Brazil

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