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Driftmob

Agency Network: 
Published/Aired: 
July 2014

Description

Digital advertisement created by Interone, Germany for BMW, within the category: Automotive.

Advertising Agency: Interone, Germany
Chief Creative Officer: Michael Ohanian
Executive Creative Directors: Max Lederer, Thomas Heinz
Creative Directors: Florian Barthelmess, Björn Neugebauer
Copywriter: Daniel Ernsting
Art Directors: Jonathan Roolf, Christian Petersen, Erik Bierschenk, Till Heumann
Accounts: Jan Anderßen, Wolf Bockelmann
Production: Julian Holland, Hermann Krug
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Austin Video Production's picture

Pretty cool.

Austin Video Pr...
Activity Score 1310
morse's picture

THAT!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

What was the pun at the end?

Pete R.
Activity Score 3412
Illustrator
Paolo Buatti's picture

Girls love red.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

Ayeyahyah's picture

I'd be thrilled to see it live

Ayeyahyah
Activity Score 482
Creative Director
villa13's picture

It sucks. Not worth what it cost

villa13
Activity Score 2
ragazzi's picture

the end ruins the entire spot for me. Most likely a client ask.

ragazzi
Activity Score 137
Graphic Designer
kleenex's picture

Now that was some fancy driving.

kleenex
Activity Score 57443
Web Designer/Developer
RRS's picture

Great driving but why bother with the charade of calling this a flash mob when any clearances and insurance would have required a removal of all the spontaneity that defines the act. Plus a scripted ending complete with lady police stripper hat move? Come on!

RRS
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