As we all know “at night all cats are grey”. Therefore, the "Cats In The Dark" app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.
Digital advertisement created by DDB, Spain for Birra 08, within the category: Alcoholic Drinks.
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez