League of Fanatics

Published/Aired: 
May 2020

Description

Violence in Mexican soccer has become a big social problem.
Threats of violence precede physical violence. The spreading of hate over social media is the escalation of aggression between fans both on and off the field. ​
BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to turn all the passion for football into support for their team instead of hate against their opponents.

Digital advertisement created by Miami Ad School, Mexico for BBVA Bancomer, within the category: Finance.

Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Xavi Ocaña
Art Director: Hanna Choi
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