In Mexico 2.3 million people work as housekeepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans.
Mexicans are grossly unaware of the poor treatment domestic workers receive, which is tantamount to stepping on their rights. We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.
This student campaign titled 'Every Step Matters' was published in Mexico in October, 2018. It was created for the brand: Conapred, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago by Art Director: CATARINA BARCALA GOSENDE of Miami Ad School.
Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Gabriel Salazar
Art Director: Hanna Choi
Art Director: Xavi Ocaña