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Published/Aired: 
December 2019
Amnesty International: The Solution
Amnesty International Digital Ad - The Solution

Description

Could Facebook and it's platforms be used to make more people sign up and vote in the 2020 presidential election? 42% of US citizens didn’t vote in the last presidential election as a result of illegitimate reasons as forgetting, being un-educated or just not making an effort. Voting might be a human right, but it is also a human responsibility. To make people see the seriousness of this issue, we used "Crisis Response”. A Facebook plug-in that's always had a high participation rate, to define the issue as an actual crisis.

Digital advertisement created by Berghs School Of Communication, Sweden for Amnesty International, within the category: Public Interest, NGO.

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