Mental health problems are increasing among kids, which have been connected to more sedentary screen time and less physical activity. As a result, more and more kids are prescribed with anti-depressants, but physical activity has shown to have a similar effect as anti-depressants. We used social media against itself and brought back what TikTok used to be all about - movements. By encouraging kids to practice physical activity on TikTok, we can battle sedentary screen time and reward them for getting better conditions to keep going.
This student campaign titled 'Just Move It' was published in Sweden in September, 2019. It was created for the brand: Nike, by ad school: Berghs School Of Communication. This Experiential medium campaign is related to the Fashion, Health, Public Interest, NGO, and Sports industries and contains 1 media asset. It was submitted about 2 years ago by Cooywriter: Josephine Bergh of Berghs School of Communication.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Tova Andersson
Copywriter: Josephine Bergh