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The Trojan Beer

Agency Network: 
Published/Aired: 
January 2018
The Trojan Beer

Description

Great developers and creatives can be very hard to reach with job ads, as most of them are perfectly happy where they are.

So to get to them, we needed to get under the radar.

A few days before Christmas we delivered the «trojan beer» to our main competitors: A crate of specially designed beers camouflaged as a friendly christmas gift.

But after a day in the fridge, temperature sensitive ink made the label turn into a job ad.

Advertising Agency: Good Morning, Oslo, Norway
Creative Director: Petter Gulli
Creative Team: Martin Abbedissen Fauskanger, Mateus Porto Hopland
Designer: Tone Næss
Photographer: Kent Jørgen Hilleren
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kleenex's picture

Well I do not think you are going to miss that ad.

kleenex
Activity Score 53172
Web Designer/Developer
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