The Specific Language Impairment is a great unknown even among the professionals who must diagnose it. ATELCA’s request was to get to an idea that changed this situation.
We spread an Internet virus to university faculties of medicine, teaching, speech therapy and psychology that made students feel as kids with SLI. The virus changed their keyboard’s behavior. A way to make sure they remembered SLI. Once they had already experienced, the virus uninstalled itself automatically.
Universities spread our virus through our Trojan horse ‘ExamAlert’. When the students downloaded it, the virus self-installed and changed their keyboard to make them experience how a kid with SLI feels.
This professional campaign titled 'The Good Virus' was published in Spain in January, 2018. It was created for the brand: Atelca, by ad agency: BBDO. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Executive Creative Director: Carlos de Javier
Creative Director: Aleix Bou
Art Director: David Planells
Copywriters: Ariadna Céspedes, Aleix Bou
Technology: Antonio Caparrelli, Alex Casas
Account Supervisor: Berta Terés
Agency Producer: Mercè Fernàndez
Production House: El Cangrejo
Post Production: Metropolitana
Sound: Cannonball Sound