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The Milk Book

Agency Network: 
Published/Aired: 
May 2019
SPAR: The Milk Book
SPAR: The Milk Book
SPAR: The Milk Book
SPAR Design Ad - The Milk Book
SPAR Design Ad - The Milk Book
SPAR Design Ad - The Milk Book

Description

Futura DDB Ljubljana and Spar Slovenia launched a new type of book that every household in Slovenia would read - a story printed on the milk packaging, with the intention to remind and encourage the residents to read more. The latest research from OECD discovered that Slovenia scored below average in literacy in comparison to other European countries [1], as one out of every four Slovenians had issues with basic literacy.

Design advertisement created by DDB, Slovenia for SPAR, within the category: Public Interest, NGO.

Advertising Agency: Futura DDB, Ljubljana, Slovenia
Creative Director: Robert Bohinec
Art Director: Robert Križmančič
Illustrator: Maruša Koželj
Designer: Janez Vizjak, Iztok Perko
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