Description
SPAR and EUROSPAR encouraging regular self-checks with Breast Before Dates initiative.
The campaign is being launched in partnership with National Breast Cancer Research Institute Ireland.
Breast Before dates is an initiative that uses the behaviour of checking Best Before dates to direct people to check something far more important.
Limited edition breast-shaped labels have been designed to get people to check their breasts every month. The eye-catching labels are intentionally placed next to the Best Before date on food and drink packaging. Shoppers are encouraged to simply scan the QR code on the label, add their Breast Before date to their mobile calendar and every month they’ll be reminded to self-check.
This professional campaign titled 'Breast Before Dates' was published in Ireland in February, 2025. It was created for the brands: EUROSPAR and SPAR, by ad agency: Publicis Dublin. This Design, OOH Outdoor, and Static Images media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 10 months ago.
Credits
Suzanne Weldon, Chief Marketing and Communications Officer, BWG Foods
Helen Lalor, SPAR Marketing Manager
Jessica Wall, SPAR Brand Manager
Claire O’Brien, EUROSPAR Marketing Manager
Grainne Harrison, EUROSPAR Brand Manager
Executive Creative Director: Ronan Nulty
Creative Director: Peter Dobbyn
Associate Creative Director: Pedro Gropo
Art Director: Ivona Poljak
Copywriter: Isabel Harvey
Senior Producer: Rachel Murray
Technical Lead: Cian McIntyre
Social & Content Director: Thomas Ryan
Social Media Specialist: Erin Cobb
Senior Account Director: David Carter
Account Director: Rachel Williamson
Senior account manager: Sophie Burke
Strategic Planner: Niamh O’Shaughnessy
Head of Strategic Planning: Fay Quilligan
Managing Director: Geraldine Jones
Studio Lead: Hannah McGlynn
Studio Manager: Tim Kavanagh
Production: Gavin Kenny
Senior Designer: Karen Barry
