Designed for Apples

Agency: the Smarts


The new Mac Pro was presented some days ago and people soon noticed that it looks like a... well, like a grater. IKEA reacted with an offer.

This professional campaign titled 'Designed for Apples' was published in Bulgaria in June, 2019. It was created for the brand: IKEA, by ad agency: the Smarts. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director: Pavlina Boneva
Graphic Designer: Lussina Terzyan
Copywriter: Doroteya Slavchova, Stoyko Kavaldzhiev
Account Director: Ivaylo Anev


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