Dubai summer surprises is an event that takes place every year, giving Dubai's
residents and visitors an amazing experience by providing them with a six-week
shopping extravaganza offering them with amazing bargains, promotions,
spend-and-win competitions and incredible entertainment throughout the City.
We were inspired by the six-week festival and decided to create a visual representing
Dubai Summer Surprises showcasing what the event represents. The promotions,
competitions and entertainment provided during these six weeks were used as the
main elements to help build our visual.
To start off, we sketched a mall in the shape of a box - with the idea of Unboxing a
world of Excitement. This box consists of various activities that people can indulge
themselves in during these six weeks such as shopping, bowling, wild wadi, iFly, and
Once the sketch was finalized, we used it to create a 3D visual.
Design advertisement created by Icon Advertising, United Arab Emirates for DSS, within the category: Retail Services.