Font of the Silent

Agency Network: 
Published/Aired: 
December 2020
Burger King: Font of the Silent
Burger King Design Ad - Font of the Silent

Description

Burger King Indonesia has been hiring Deaf employees since 2018, and they realized that they've been missing great talents this whole time. They wanted other companies to experience it by inviting them to do the same. However, until today, the Deaf community is not the preferable employee candidates because sign language is not accessible to many in Indonesia. Very few human resources managers, officers, and employees have knowledge in sign language.

So, Burger King launched the first Indonesian Sign Language (BISINDO) font on the International Day for People with Disabilities, available for the recruitment managers and officers, even everyone to download for free in https://sunyibersuara.id.

Design advertisement created by &friends, Indonesia for Burger King, within the category: Food.

Advertising Agency: &friends, Jakarta, Indonesia
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