That Look from Popeyes

Agency Network: 
Published/Aired: 
April 2021

Part of Collection

Description

In January 2020, Beyonce released a fashion collection with Adidas. It sold out instantly. But not before fans noticed that the items looked nearly identical to the employee uniforms at Popeyes, which is widely known as her favorite fried chicken restaurant.

Content advertisement created by GUT, United States for Popeyes, within the category: Food.

Advertising Agency: GUT Agency, Miami, USA
Public Relations Agency: Alison Brod Marketing + Communications
Creative Chairman / Founder: Anselmo Ramos
Chief Operating Officer / Partner: Paulo Fogaca
Chief Client Officer / Partner: Carmen Rodriguez
ECD / Partner: Juan Javier Peña Plaza, Ricardo Casal
Creative Directors: Jeffrey Hodgson, Eliana Ferrer
Sr. Copywriter: Jeff Schermer
Sr. Art Director: Jose Ramirez
Creative Services Manager: Cristina Cornejo Ayala
Content Director: Samantha Lemoine
Chief Intelligence Officer: Christian Pierre
Head of Art: Guido Fusetti
Head of Production: Renata Neumann
Sr. Producer: Denisse Ramirez
Business Director: Aileen Echenique
Account Supervisor: Jennifer Rangel
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