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One in three people engages in sexting. But often they get into trouble when the receiver starts spreading their nudes. That’s why Telenet and Child Focus stunted in the press by launching an unexpected app: the .comdom app, to make sexting safer. After taking a sexy selfie, you fill in the personal details of the receiver. A customised algorithm then turns this information into a personalised watermark to cover your photo so the receiver won’t leak it. Experts and spokepersons where used to make and spread media content about sexting and the usage of the app.
.comdom was widely covered in the press, making the app number 4 in the App Store. The campaign generated 45 million media impressions and over € 600.000 in earned media.
This NSFW student campaign titled '.comdom' was published in Belgium in April, 2021. It was created for the brand: Telenet, . This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: Wunderman Thompson, Belgium
Creative Directors: Pieter Staes, Manuel Ostyn
Copywriter: Kasper Janssens
Art Director: Arjen Tarras
Copywriters: Tomas Van Loon, Jérome Van Den Broeck
Design Directors: Jo Van Grinderbeek, Sébastien Greffe
Designers: Kenny Smet, Inge Vanhees, Virginie Rosseel, Charlotte Slegers, Reginald Vandevelde, Nathalie Wlostowski, Irina Bogdan, Ynje Degraeve
Motion Designers: Matthias Berghmans, Bert Beckers
Strategy: Tom Vingerhoets, Joyce Poelmans, Michelle Defooz, Erik De Rijdt
Accounts: Charlotte Feremans, Sabrina Janssen, Femke Sermeus
Social: Delphine Gillain, Olivier Verhellen, Pim Smeets, Robbin De Waij, Mike Dobbelaere, Dieneke Van Gerrewey
Agency Producers: Amélie Van Campen, Jonathan Kauffman
Digital Experts: Aslican Aydin, Stijn Janssens, Jorg Meyer, Jeroen Michiels, Giele Cools, Veerle Struyf, Joren Van Hocht, Lieven Eulaers
Editors: Karel Van Gucht, Christophe Boost
Sound: Menno Van Riet
DOP: Pieter Neirynck