Description
Created for the Alliance de l’industrie touristique du Québec, the organization in charge of promoting the destination to international markets, the series follows two pairs of travellers as they discover the province: US-based photographer Paola Franqui and her mother, as well as French influencers Alex Vizéo and Steven Herteleer. Québec singer-songwriter Charlotte Cardin and music producer CRi are behind the official song for the series, a cover of Fous n’importe où by Daniel Bélanger. It’s an ode to escape and a classic vacation soundtrack for thousands of Quebecers.
This professional campaign titled 'Born to Let Go' was published in Canada in April, 2019. It was created for the brand: Alliance de l’industrie touristique du Québec, by ad agency: Cossette. This Content medium campaign is related to the Hospitality, Tourism industry and contains 9 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: Cossette, Canada
Strategy: Florence Girod, Chris Bergeron, Judikaela Auffrédou, Julie Trudeau
Creatives: Gilles Legault, Antoine C. Buteau, Carmen Joy King, Hélène Savage, Alex Lachapelle, Romain Payan, Alexandra Oliverio
Product: Nadja Décarie, Jean-Hugo Filion, Fanny Laferrière, Valérie Lapointe, Olivier Thibault, Catherine Deslongchamps, Alexis Gendreau, Stéphanie Labelle
Media agency: Heart & Sciences
Production house: Cult Nation
Director: Eva Van den Bulcke
Post-production: Post-Moderne
Music: Cult Nation
