Parents all know how hard it is to keep their home germ-free, especially when children seem to pick up germs everywhere they go. The advertisement exaggerates the idea that children seem to have germs follow them wherever they go to emphasize that only Clorox Wipes has the power to keep these germs out of the home.
This student campaign titled 'Germs' was published in United States in May, 2019. It was created for the brand: Clorox, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, USA
Creative Director / Art Director / Copywriter: Emily Babcock
Photographer: Licensed Adobe Stock Images, Licensed IStock Images