Forest Fire

Agency Network: 
February 2010
WWF:  Forest Fire
WWF Ambient Ad -  Forest Fire


Due to El Niño Southern Oscillation and global warming, Colombia has endured long-lasting droughts and one of the worst summers in its history. 69.279 hectares of native forests have burned down. According to the Ministry of Environment, 95% of forest fires are human-caused, 5% due to natural causes. Our target audience: people who, by oversight or neglect, caused fires. We took action in natural parks and large forest zones by creating activities that would raise awareness about the serious effects of oversights that cause fires.

Ambient advertisement created by Ogilvy, Colombia for WWF, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Creative Directors: John Raul Forero, Juan José Posada, Juan Carlos González, Margarita Olivar, Diego Ortiz
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Additional credits: Fabio Quiroga
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dsklan's picture

wow, theres always something new!

Activity Score 1924
Art Director at homeshop
bad astronaut's picture

I know it's wrong...but I would laugh if that thing actually caused a forest fire.

bad astronaut
Activity Score 540
Galo's picture

Just perfect, both in creativity and results! Congrats!

Activity Score 446
Guest's picture

Video of it in action please!

mauroxxx's picture

haha yeah +1

Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture

What is the technology behind this? I'd like to apply it to some of my assignments.

Guest's picture

my basic assumption would be something similar to a christmas cracker; albeit powerful and different results.

Guest's picture

Bronze Cannes winnes, congrats Ogilvy Colombia

velle's picture

id like to know how!?!?
this would be quite unforgettable!

Activity Score 1550
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