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Mint Parking Ticket

Agency Network: 
Published/Aired: 
June 2011
Wrigley’s Ambient Ad -  Mint Parking Ticket

Description

The challenge was to distribute the fresh mint taste of wrigley’s extra polar fresh not only to the consumer, but also onto everyone's lips. To successfully achieve our goal, wrigley made use of an everyday observation: when you drive into a parking lot, you haven't got a free hand for your parking ticket, so you put it in your mouth. This gave wrigley the idea to create the world’s first flavoured parking ticket. Wrigley printed tickets with a very thin layer of mint and placed them in parking lots. when drivers put the ticket in their mouth, they experienced the fresh flavour of Wrigley's Extra Polar Fresh gum. Drivers had the taste for more, and there was an increased sale of Wrigley's Extra Polar Fresh in stores close to the parking lots. A test-run showed that this promotional idea was well received by consumers and fit for a nation-wide promotion.

Ambient advertisement created by BBDO, Germany for Wrigley’s, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Christian Mommertz, Sebastian Hardieck, Wolfgang Schneider
Executive Creative Director: Carsten Bolk
Art Directors: Michael Plückhahn, Gustavo Vieira Dias
Copywriter: Isabel Campagna
Group Account Director: Sonja Struß
Account Executive: Silke Joosten
Head Of Tv: Steffen Gentis
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bhuvneshwar.chd's picture

like the idea.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ACreativeSpirit's picture

why would people put the ticket in their mouth while they drive off. Forget all the crap that on the ticket, why aren't they simply putting the ticket in glove compartment. The idea is kinda cute but i doubt its effective

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

Nike Diesel's picture

I also reaaally doubt this has any effectiveness at all.
As a car owner myself I will never put something like this in my mouth. Ugh...

Nike Diesel
Activity Score 13630
Art Director
MrLoganB's picture

This is nice. I put tickets in my mouth - so think it would be effective.

MrLoganB
Activity Score 19
Copywriter
pez's picture

Really nice insight.

pez
Activity Score 1804
Creative Director
araujomarcus's picture

Agree

araujomarcus
Activity Score 17
Glut's picture

excellent insight

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
NataliaLima's picture

It just hit my weak spot here! This is briliant!

NataliaLima
Activity Score 1380
werbefuzzi35's picture

done: http://adsoftheworld.com/media/ambient/blistex_rough_car_park_ticket and it's from Düsseldorf as well. Whoops!

werbefuzzi35
Activity Score 97
Art Director
dsklan's picture

like it!

dsklan
Activity Score 1926
Art Director at homeshop
mikey mugambi's picture

Nice!

mikey mugambi
Activity Score 69
Imagine IMC
iambusy's picture

Why dont u keep the tickets on the dashboard....thats how its done...Just asking... i hardly observed holding them in your mouth...So no connect..

iambusy
Activity Score 2219
Copywriter |

busy.

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