Description
A groundbreaking AI-generated “Back to School” TVC for eXtra, produced entirely using artificial intelligence. From concept to execution, every step—storyboarding, scene creation, image generation, video sequencing, music composition, and voice-over—was crafted with AI tools. The final 40+ second ad was produced in both Story format and YouTube format, deployed across all media channels, marking a retail-first innovation in the electronics industry.
This professional campaign titled 'رجعتهم... بداية حلمهم ' was published in Saudi Arabia in August, 2025. It was created for the brand: Extra, by ad agency: eXtra. This Digital and Integrated media campaign is related to the Electronics, Technology and Retail Services industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Creative Director : Ahmed Elramlawy
Head of Marketing : Amr Ibrahim
Marketing Director : Mohamed Hussien
IT Director : Ahmed Mansour
