Description
Goal: Aim to position Extra gum as an accessible wellness solution for today’s anxious, overwhelmed GEN-Z.
Insight: People listen to sad songs to deal with emotions.
Big Idea: Chew in rhythm to both cope and release anxiety.
This student campaign titled 'Chew In Rhythm ' was published in United States in December, 2024. It was created for the brand: Extra, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 4 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Olivia Valcourt
Copywriter: Jack Levin
Instructor: Mel White
Voice Over: Kathryn Hendry
