Description
“eXtra… تبدأ معك… وتكمل معك.” is a cinematic AI-generated TVC that tells a complete story of life’s moments through eXtra’s products. The film captures how technology accompanies us from one chapter to the next — from the first purchase to the lasting connection. Every scene, emotion, and sound was crafted entirely with artificial intelligence, marking a new creative milestone in retail storytelling.
This professional campaign titled 'eXtra… تبدأ معك… وتكمل معك.' was published in Saudi Arabia in October, 2025. It was created for the brand: Extra, by ad agency: eXtra. This Ambient, Digital, and Integrated media campaign is related to the Electronic Devices, Electronics, Technology, and Retail Services industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Company: eXtra
Creative Director: Ahmed Elramlawy
Idea: Toufic Samih
Head Of Marketing : Amr Ibrahim
Marketing Director : Mohamed Hussien
