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The Mud Soldier

Agency Network: 
Published/Aired: 
July 2017
Visit Flanders: The Mud Soldier
Visit Flanders: The Mud Soldier
Visit Flanders: The Mud Soldier
Visit Flanders: The Mud Soldier
Visit Flanders Ambient Ad - The Mud Soldier
Visit Flanders Ambient Ad - The Mud Soldier
Visit Flanders Ambient Ad - The Mud Soldier
Visit Flanders Ambient Ad - The Mud Soldier

Description

1917. Flanders Fields. Battle of Passchendaele. The incessant rain turned the craters and trenches into deadly mud traps where many men and horses drowned. The battle is one of the deadliest battles of WWI, killing more than 500,000 soldiers in just over 3 months. To highlight this collective sacrifice, Visit Flanders unveiled The Mud Soldier: an ephemeral statue sculpted with sand and mud taken from Passchendaele, that slowly dissolved as it was exposed to rain. A reminder of all those soldiers that disappeared by drowning in Flanders Fields. It also reminds us that their memory lives on.

Ambient advertisement created by Ogilvy, Belgium for Visit Flanders, within the category: Hospitality, Tourism.

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kleenex's picture

interesting.

kleenex
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