Herb The Guard

School: Miami Ad School


Even knowing its wrong, people stop on disabled people parking space. To solve this problem, we created a totem that recognizes and fines in real time drivers unauthorized to park on those spaces. Herb, The GuardThe solution
for predatory parking.

This student campaign titled 'Herb The Guard' was published in Brazil in April, 2018. It was created for the brand: Google, by ad school: Miami Ad School. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 5 years ago.


Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Luis Paulo Gatti
Art Director: Kauê Barbosa Novaes
Copywriter: Michelle Gorodski


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