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Agency Network: 
Published/Aired: 
March 2010
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Description

Solidarités International built an extraordinary wall of water right in the heart of Paris to generate public awareness about the devastating ramifications of unsafe drinking water. Unsafe drinking water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses such as cholera, typhoid, malaria, diarrhea and trachoma in almost 8 million people, including nearly 1.8 million children. In honor of the World Water Day, the NGO Solidarités International, specialized in meeting people’s most vital needs (including safe drinking water), orchestrated a revolutionary public event. To better capture the attention of passers-by, the agency created a whole new kind of billboard, using water as the medium. A temporary wall of water was set up in the very heart of Paris and for one week it conveyed poignant messages that made people realize the vast extent of damages caused by unsafe drinking water all around the globe.

Ambient advertisement created by BDDP, France for Solidarités International, within the category: Public Interest, NGO.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Motion Photographers: J and J
Production Company: Cosa (Paris)
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Highest Rated

atb2005's picture

I second that! It's not like the person who originally came up with this idea patented it or something.

atb2005
Activity Score 13557
Carlos Garcia's picture

This is freaking bleepin' awesome.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

tirthomitro's picture

FUCKING AWESOME DUDE!!!!!!!!!!!!!!!!!!!!!!!!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

zarkos's picture

Great way to use water billboard (Aquagraphics) but agency didn't create a "whole new kind of billboard". I have seen this at Geneva Car Show 3 years ago for JEEP.

zarkos
Activity Score 944
Art Director
Olafski001's picture

WOW

Olafski001
Activity Score 1193
Copywriter |
Olafski001's picture

WOW

Olafski001
Activity Score 1193
Copywriter |
sloantie's picture

great way to steal stuff that already existed 3 years ago:

http://www.youtube.com/watch?v=AICq53U3dl8

especially love the dolphins... in this one:

http://blog.makezine.com/archive/2008/08/waterfall_spells_out_word.html

but: still it is "fucking awesome" and still it makes sense to use it for social awareness based around unsafe drinking water.

Hello Cannes.

sloantie
Activity Score 6
sirvan's picture

Yup. First thing I thought of. But I hope Cannes doesn't reward theft (but they do, and they will).

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

picntype's picture

BRILLIANT!

picntype
Activity Score 181
Art Director
bad copy's picture

@sloantie: touché.

@Emmanuel de Dieuleveult and David Derouet: I have this video in my bookmarks (since a couple of years) and I would have liked to use it for a project. So F*c#. Go outside instead of spending time on stupid video communities... ;)
Bell 1 Meucci 0

But this open the ol' thread: should creatives create totally new different tools or should they use the already exisisting ones to communicate a message that is connected with the product?

Emmanuel, David and I are not Bell neither Meucci.
I suppose one of our aspirations as creatives should be to make something in John Draper's (not Don) style.
So let's try harder.

bad copy
Activity Score 808
Copywriter
ideaism's picture

Damn good! And what the hell the technique already existed. A tv-commercial is also done before.

ideaism
Activity Score 17
Art Director at ideaism, 10 advertising
tytpol's picture

Nice technique thinking.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

monsieurange's picture

Good resource. Already exist, but not in ad. :) http://www.youtube.com/watch?v=yq6kjwVZU10

monsieurange
Activity Score 520
Creative Director
cboccia's picture

An existing technique, yes, but they used it more effectively and with more relevance than anyone before them. And being effective and relevant is our job.

--Casey Boccia
Carton Donofrio Partners
StopTheAdness.org

cboccia
Activity Score 24
Copywriter
atb2005's picture

I second that! It's not like the person who originally came up with this idea patented it or something.

atb2005
Activity Score 13557
raavigeorgian's picture

well said cboccia

raavigeorgian
Activity Score 2444
Art Director at New Delhi
kerana's picture

WOWWWWWWWWWWWWWWWWWWWWW

kerana
Activity Score 533
bad astronaut's picture

pretty sick....

bad astronaut
Activity Score 544
Guest's picture

great!
but I though it's about rain and driving in the rain...

Guest
Guest's picture

well done!Effective.

Guest
velle's picture

the person who invented this device is a flippin genius

velle
Activity Score 1550
Copywriter
rozana.rk's picture

Brilliant!

rozana.rk
Activity Score 5
New Delhi
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