Solidarités International built an extraordinary wall of water right in the heart of Paris to generate public awareness about the devastating ramifications of unsafe drinking water. Unsafe drinking water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses such as cholera, typhoid, malaria, diarrhea and trachoma in almost 8 million people, including nearly 1.8 million children. In honor of the World Water Day, the NGO Solidarités International, specialized in meeting people’s most vital needs (including safe drinking water), orchestrated a revolutionary public event. To better capture the attention of passers-by, the agency created a whole new kind of billboard, using water as the medium. A temporary wall of water was set up in the very heart of Paris and for one week it conveyed poignant messages that made people realize the vast extent of damages caused by unsafe drinking water all around the globe.
Ambient advertisement created by BDDP, France for Solidarités International, within the category: Public Interest, NGO.