In Peru, pediatric cáncer has increased 33% in 2018. The main fundraising campaign of the country ¨Ponle Corazon" does not obtain enough to face this situation. Also the main way of raising money continues to be an obsolete form: The fundraising can.
We turn those fundraising cans into a new media where the brands can place their ads and be exhibited throughout the country. The cost of each space? Double the amount the can may raise.
Ambient advertisement created by DDB, Peru for Ponle Corazon, within the category: Public Interest, NGO.
Executive Creative Director: Ricardo Chadwick
Creative Director: Sergio Franco
Head of Art: Luciano Leone
Art Director: Rudy Camones
Copywriter: Aldo Silva
General Account Director: Alberto Goachet
Account Director: Andrea Gomero
Production: Vane Díaz / Alexandra Barrio
Planning: Renato Arauco / Mario Benites / Diego Tamaki
Production Company: Rebeca
Director: Manuel Oxenford
Audio Company: Zumba