Magical Payphone

Agency Network: 
December 2012


Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching.

Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.

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Agencia Marketing Online's picture

Great. Very Cool.

Agencia Marketi...
Activity Score 212
Creative Director at MadConversion |

kleenex's picture

Loved IT!!!

Activity Score 58777
Web Designer/Developer
morse's picture

This is so nice. Love the expression on the kid's faces.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Klara K.'s picture

That is so lovely!!

Klara K.
Activity Score 3343
Charles University in Prague
Prasad Weerasekara's picture

Awesome work . well done.

Prasad Weerasekara
Activity Score 657
ramesh_1ab's picture

Amazing work.

Activity Score 102
Creative Director at K&L arms Communications
dearturki's picture

amazing efforts, but i won't do this to kids, by dropping a gift in such way.

Activity Score 311
undress62's picture

Bad Photoshop HOHOHO !

Activity Score 4
Graphic Designer at G+R
advertising ninja's picture

ahahae they blurred the bypassers they couldnt afford to clear the rights of. clients pay peanuts these days. those laws needs to change : ]

advertising ninja
Activity Score 614
Art Director at brain, warsaw
SHAN7691's picture

Love it, how sweet!

Activity Score 21
Graphic Designer
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