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Cup

Campaign
Agency Network: 
Published/Aired: 
May 2016
NRDC:  Cup

Description

Ambient advertisement created by Miami Ad School, Brazil for NRDC, within the category: Public Interest, NGO.

Caption

High temperatures are changing the planet. Stop Global Warming.

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Highest Rated

jazarah's picture

amazing!

jazarah
Activity Score 1262
jazarah's picture

amazing!

jazarah
Activity Score 1262
bknowlden's picture

This has been done in several iterations, sorry.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Copy_Can's picture

Can we see yours?

Copy_Can
mmackinven's picture

No need to, I've seen 3 other versions.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

AD1014's picture

hey guess what guys? we know the earth is getting warmer! i don't need this little cup trick to help me understand that. lets ALL stop doing "the world is getting hotter, flooded, blah blah blah ads to win awards.

AD1014
Activity Score 307
Graphic Designer at nyc
krautland's picture

decent idea but it lets people down without a clear call to action. what am I supposed to do about it upon reading this? tell me straight up to do xyz against it and make it something I can do in twenty seconds flat and you'll have a chance to get a meaningful response.

also: can the color change to something more dramatic than puke-brellow? could the continents be filled with outlines of flames? you could have pushed this further. I'm suspecting the color will have changed by the time the customer gets his hands on the cups (as the barista filles them) and won't notice.

krautland
Activity Score 3214
Art Director at erm... no calls please.
muxa's picture

boring

muxa
Activity Score 602
Copywriter
nice gaijin's picture

A disposable cup with a plastic lid, telling you to stop global warming. How appropriate to the message.

nice gaijin
Activity Score 815
Alistair C.'s picture

i think one of the (at least) 3 clients this idea was done for is WWF

Alistair C.
Activity Score 692
Copywriter
Craig Valmer's picture

I saw this at the one show, I think.

Craig Valmer
Activity Score 21
DraftFCB
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