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Agency Network: 
Published/Aired: 
September 2009
McDonald's:  Nights
McDonald's Ambient Ad -  Nights

Description

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Ambient advertisement created by TBWA, Thailand for McDonald's, within the category: Food.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand

Executive Creative Director: Veradis Vinyaratn

Creative Director: Tarakorn Kamolprempiyakul

Art Directors: Kanon Umpornsirirat
Copywriter: Krisorn Srisai

Account Managers: Chatthip Bhamarasuta, Krittima Chantharapraphap

Account Supervisor: Pavinee Visedsubphisan

Producer: Jarunee Tongsa

Photographers: Kanon Umpornsirirat, Chalotorn Nuanthong

Account Executives: Kanitta Summachaiyanun, Methawarin Rattiwat
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Guest's picture

Brilliant.

Guest
mikeelrapido's picture

Great job for McD.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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silvi's picture

Wait. But it´s close or open?

silvi
Activity Score 4172
Copywriter
Guest's picture

How can you communicate that you're open 24h when YOU ARE CLOSED?
Hu? i like the idea but it's just wrong

Guest
Guest's picture

The restaurant that is closed isn't McDonalds

Guest
bknowlden's picture

Smart.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

tirthomitro's picture

a little too far-fetched!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

It is not a McDonald's... Its another restaurant advertising McD

Guest
Guest's picture

great, but a fake for sure. which restaurant would let advertise their enemy at their own door? no one.

Guest
Guest's picture

exactly. yes, on cosmetic store. yes, on jewellery store. yes, on bowling arena. yes, on internet cafe.

but on another restaurant? gimme a break!

fake imho.

Guest
kurtberengeiger's picture

I have no idea what the competitive situation is like in Thailand, but I agree that this would never work as described in my neck of the woods.

kurtberengeiger
Activity Score 7330
Copywriter
clubjas's picture

awesome idea,
but good that other restaurants agree to this.

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

Guest's picture

Come on who would a competitors advert on their door???

Guest
gonndo's picture

Great idea, me liked it a lot!!!!!!!!!!!!!!!!!!!!!!!

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Phics's picture

it's nice. But to be more effective you must tell me where can I find the next McDonald's.

Phics
Activity Score 93
Guest's picture

coughFAKEcough

Guest
Guest's picture

its not fake....i have seen it since i live in thailand....most of them are in siam square in the city centre....they dont open 24/7 anyway and the products are different.....and they get extra money for advertising it for mc....why would they not do it???

Guest
Guest's picture

This is F*&^ing AWSOME. I wish I had thought of it.

Guest
opposite of u's picture

absolutely new and fresh idea. congrats

opposite of u
Activity Score 301
copywriter
Guest's picture

this is greatttttttttttttttttttttttttttttttttttttttttttt

Guest
corkscrewkibitzer's picture

BRILLIANT

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
Guest's picture

it says open 24hrs, yet the store closes behind the fake image?
come on~! give me a break

Guest
Guest's picture
Guest
Guest's picture

oh please, tbwa

Guest
Guest's picture

Come on
Some of restaurant open in the morning,not at night
Why they not agree to get the money from Mc?
The idea is open 24 Hours,When you go to eat at night and the resaurant is close ,so the see the idea and go to Mc....

Guest
Guest's picture

I Love it

Guest
Juan Cabral's picture

Nice.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

would be just an awesome guerilla campain! imagine that on a closed down Burger King :D

Guest
Guest's picture

nice try, but confusing. Someone will walk by see a sign for Thai Noodles, but then see an image of Mc Donalds underneath. First thought is probably, "Oh, they changed this to a freaking Mc Donalds. How sad, I liked those noodles! Damn American companies."

haha

Guest
rolling.stone's picture

Good ambient

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

great yaar.........

Guest
Guest's picture

greaaaaaaatttttttt

Guest
Guest's picture

great & fresh idea

congrats

Guest
Guest's picture

Very good

Guest
Guest's picture

I'm quite believing those that give this a bad rating aren't really understanding that it's other restaurants being used as media.

It's been commented real, it's not a ghost, it's quite brilliant.

Guest
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