Agency Network: 
April 2007
McDonald's:  Breakfast
McDonald's Ambient Ad -  Breakfast


Ambient advertisement created by DDB, Sweden for McDonald's, within the category: Food.


Try our new breakfast sandwich.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Lennart Claesson, Philip Ahlqwist
Copywriter: Martin Lundgren
Photographer: Philip Karlberg
Log in to post comments
Bundy Agency's picture

i guess it works... if your a 30 year old man with dark hair.

Bundy Agency
Activity Score 597
Art Director
Spanky's picture

it'll work if someone just happens to hold a newspaper at just the right height as someone just happens to look at them as they pass by. so it probably made sense to a total of 10 people. not to mention the fact the guy has 3 hands.

Activity Score 4895
kc_brock's picture

3 hands. that's funny.

Activity Score 703
Art Director |


crackerjack's picture

jup, these ones only really work if the page is in exactly the right position at exactly the right time. done to death too.
peace yo

Activity Score 20
wgeddes's picture

did this get produced? what respectable newspaper would give McD's the entire front page?

Activity Score 298
Art Director
k-rocka's picture

Its probably just an insert with news content inside - not a front page.

Activity Score 426
Graphic Designer
Nthngmn's picture

respectable newspaper? It's Metro. Borderline tabloid.

Activity Score 626
Art Director
bigbadfatmadafaka's picture

Come on DDB can do it.

Activity Score 486
Creative Director |

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

everartz's picture

so many ads for the top junky restaurant all over the world! this time its from sweden.... come on bigbadfatmadafaka! they cant do it!!!

Activity Score 7613
Art Director |

| everartz |

bigbadfatmadafaka's picture

I know they cant....thing is i was trying to be "nice" LOL.

Activity Score 486
Creative Director |

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Stigset's picture

This is cool, even if it will never be on the exact right spot, people will at least try to place it just for the fun of it. Nice idea.

Activity Score 1454
Art Director
Laurent's picture

the chances of this really working are probably like ... one in ten thousand!! sorry but it's more than obvious that the picture above was shot with a model. You might stand a chance if you propose the newspaper in a funny spy movie (coz they're always hiding behind newspapers)... I think i'm hungry!

Activity Score 279
General Manager at White Rabbit
Totto's picture

so is this an ambient or what.. will somebody explaaaain.

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

ivan's picture

Yes it is. On the top you see the ad itself. Once it is placed in the newspaper which is 2 full pages wrap it looks like the reader is eating the burger.

Creative Director at Ads of the World
jennywhx's picture

i usually fold newspaper when i am reading. but this looks pretty funny for me, even it won't actually works.

Activity Score 1142
Other | jwhx:Visionary

Beatboxer's picture

I think it's good.

Activity Score 1517
ellehcimeo's picture

We get the Metro here in Toronto and they often have a covering page with an interesting use of the media type of ad.
They actually get quite creative with it, sometimes they use velum! And then sometimes it's a useless intrusion.
I wish I'd seen this one! I like the application for the media.

Activity Score 3376
Art Director
wgeddes's picture

No Metro in USA, at least in Colroado (was supposed to be a reply above)

Activity Score 298
Art Director
nemesis's picture

not a bad idea, but I'm sorry to say it looks fake, fake, fake!
and I agree with everyone else... for this to work, you would have to hold the newspaper at the exact right height.

Activity Score 767
Creative Director
slammary's picture

i want the breakfast every day!

Activity Score 214
Teboec's picture

podria pero aun no

Activity Score 36
JAGVEER's picture

Gud Try!

Activity Score 12
Marketing Manager
ooops's picture

someone played with the art direction
DDB have a wrong twist on it

Activity Score 448
Featured Content

Latest Collections

Top Mother's Day Ads

Top Mother's Day Ads

in this collection.
2021-05-25 09:36