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Live unbuttoned

Agency Network: 
Published/Aired: 
September 2008
Levi's Ambient Ad -  Live unbuttoned

Description

Ambient advertisement created by TBWA, Hong Kong for Levi's, within the category: Fashion.

Advertising Agency: TBWA\TEQUILA\ Hong Kong
Creative Directors: Joseph Mok
Art Directors: Joseph Mok, Ronald Tin
Copywriters: Law Chi Hang, Calvin Chow
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Highest Rated

SeanMartin's picture

Maybe it's the way the visual here is presented, but this doesnt make a whole lot of sense, even for an Asian ambient. There's a pair of jeans. A headline that says "live unbuttoned". And something about a magazine from a pair of jeans? Can someone please explain this? I'm sure I'm missing something painfully obvious, but...

SeanMartin
SeanMartin's picture

Maybe it's the way the visual here is presented, but this doesnt make a whole lot of sense, even for an Asian ambient. There's a pair of jeans. A headline that says "live unbuttoned". And something about a magazine from a pair of jeans? Can someone please explain this? I'm sure I'm missing something painfully obvious, but...

SeanMartin
whitespace's picture

live unbuttoned... buy a pair of jeans with zip.

whitespace
Activity Score 1953
Creative Director
Favete's picture

Exactly...

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

keddy's picture

A pair of legs in the air....freak me out

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

corporal_hicks's picture

Mmm... where's playboy?

corporal_hicks
Activity Score 365
Art Director
naima's picture

Err... errr... creepy... kinda absurd... I like it. (But I wouldn't buy it)

naima
Activity Score 67
Student
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