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Hangers

Agency Network: 
Published/Aired: 
January 2009
 Hangers
 Hangers

Description

Caption

Sometimes it's all you need to wear.

Advertising Agency: Mizbala, Tel-Aviv Yafo, Israel
Creative Director: Guy Dayan
VP Marketing: Nisso Larden
Copywriter: Dori Ben Israel
Art Directors: Liat Abad, Lucy Glazen
Photography & Post: Guy Raz, Tomer Kraus
Account Manager: Shani Cohen
Production: Tal Meir, Eliav Mendelson
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Nanel's picture

very nice

Nanel
Activity Score 283
Copywriter
maashookshee's picture

smart one .. respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
sneakyhands's picture

wow, a perfume with a concept. not bad. this sure beats the trippy incandescent bubbles.

sneakyhands
Activity Score 1857
Copywriter
BFB's picture

Nice perfume concept and execution.
I remember seeing this on youtube.
http://www.youtube.com/watch?v=J6b-dBj5SxU&fmt=18

Respects

BFB
Activity Score 936
Copywriter
ninjak's picture

wow a smart perfume ambient ad!! good one!!

ninjak
Activity Score 76
Copydog's picture

Smart. But it would be much much better if it would be positioned (also) in cloth stores...

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Guest's picture
Guest
Copydog's picture

What about clothing stores like fashion shops & butics ? It doesn´t look as nice as it should on the sox or on the shopping cart...

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Lecter Lecaros's picture

really good work, congratulations to Tel-Aviv
cheers

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

anotheropinion's picture

This one feels a bit too easy. Just a hanger? Not enough for me. Sorry.

anotheropinion
Activity Score 132
Advertising
JAG's picture

A beautiful hanger with a stylish logo, and a sample of perfume, too! I would LOVE to come across an ad like this. Very clever!

JAG
Activity Score 166
Web design
bottleHeD's picture

I'm just wondering, would this kinda thing be construed as vandalism, or maybe littering, if the hangers remained around for a longer period of time? Or do they take permission from the concerned authorities before executing?

bottleHeD
Activity Score 90
Art Director at OgilvyOne
Waqqas's picture

Sometimes it's all you need to wear ...?
Well, plus the clothes, plus the shoes, plus the skin-care products, plus the wrist watch, plus the rest ... most of us wear all those items because we actually 'need' to wear it.
The idea could have been better. Something like: "What remains to be worn is ..."

The execution, however, is bold. But, it reached out to 150'000? "sold within one week"? ... sounds too superficial as claims. And coming from Israel's media, I'd say, doubly so.

Waqqas
Activity Score 42
Paris
Guest's picture

Amazing, even after so long.

Guest
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