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Flow chart, 1

Campaign
Agency Network: 
Published/Aired: 
December 2008
Goldstar:  Flow chart, 1

Description

Ambient advertisement created by McCann, Israel for Goldstar, within the category: Alcoholic Drinks.

Caption

Thank God you're a man.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon
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Guest's picture

i like..its really funny

Guest
Guest's picture

very funny and entertaining campaign!

Guest
cperry's picture

ha love it.

cperry
Activity Score 280
elmatacho's picture

gives you something to talk about, it works perfect for night clubs and stuff

elmatacho
Activity Score 251
Graphic designer
mark3r's picture

Right in the kisser!

mark3r
Activity Score 1949
Art Director at Scout
casualtyofdesign's picture

I love these ads great creativity!

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

krautland's picture

published in toilets when you just taught us men use urinals? who's gonna see this then? women? well, they'll be happy.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Chinpi's picture

lol i think the same.. wtf ! but great design , really great.

Chinpi
Activity Score 19
Pucp/Toulouse Lautrec
annasamara's picture

This one is great! Love it!

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
DarkSide's picture

Good Campaign
Congratulations

DarkSide
Activity Score 1066
Other
Guest's picture

Great Job.

Guest
Guest's picture

You have to clean the seat, though. It has all the germs from ladies before you.

Guest
Junior's picture

lol

Junior
Activity Score 63
Guest's picture

good ads. we love it

Guest
Guest's picture

Done before for vodka

Guest
Guest's picture

wow... these ads are quite negatively sexist, sort of surprised no one has brought it up before

Guest
Guest's picture

I don't think they're sexist, they're juste the plain truth (okay, slightly exaggerated, but still...).

But this brings up a point... seriously girls, what's the big deal with going with the whole crowd to the bathroom ??? I'll have to sneak in once, just to see what you're doing other than peeing/pooing and washing your hands... do you really need 5 of your friends to go with you ? Do they all need to go as well ?

I suspect a conspiracy, they're talking behind our backs, scheming petty schemes of rupture which you'll only hear about in a week or so after that party... of course, the fact that there are 5 of you girls in there can only be reassuring when you're thinking about breaking up; they'll all be supporting the idea, because girls may have fun and guys are too stupid to see anything in what you are planing for next week... What you think will be a sincere breking up will only result in a big wreckage and havoc... so where are your friends now, uh ? Still at the bathroom taking turns ?

It's good thing that not all girls are like that, though...

Guest
Guest's picture

jasjajaja es muy bueno el organigrama

Guest
Guest's picture

no es sorprendente pero es muy inteligente.

Guest
Guest's picture

i love it :)

Guest
Guest's picture

Funny idea but the guys who were in charge of control for this ad had obviously too much of their beer or just typical advertisers basic intelligence. Effect counts more than content. In female logo line 9: If toilet paper empty > covering or cleaning of toilet seat with toilet paper not possible. Here only two arrows from "empty roll". Could have been a good joke, but any girl can blame it for typical "male intelligence". Was this your real intention? If you do something do it good!!! Probably they studied together with the people who developed those very effective charts for investment banks earlier. Oops, sorry we just mislinked some arrows. "Living in a time where the flower counts more than the nut". Look more carefully at the details of your action. Less war, more intelligence. Best regards, Ron

Guest
Guest's picture

too long... dint read...

Guest
Guest's picture

Clever!

Guest
Guest's picture

love [*]
very smart

Guest
Guest's picture

i like

Guest
Guest's picture

só!caralho!

Guest
Guest's picture

Até que é engraçadinho !!!!!

Guest
Guest's picture

and if we had ate 3kg of meat and wanted to do the number 2, what happen?

Guest
Guest's picture

http://aponia.blogspot.com

Ok... is funny!
Engraçado!

Guest
Emre's picture

yesssss

Emre
Activity Score 27
Web Designer/Developer
Guest's picture

If most of the girls wipe the toilet seat, how can they find one that's dirty, isn't that a little low on the probability scale?

Guest
Guest's picture

I already saw this idea in a email span.

Guest
Guest's picture

I did not find it funny, it is derogative and stereotypical in its depiction of both sexes. The joke is supposedly on women for having so much "unnecessary" stuff going on, but don't forget that men are presented here as pretty dumb - they don't even think it is possible to drink anything except one brand of beer... I myself would go for a Margarita...

Guest
Guest's picture

Ad is clearly targeted at men, and has a potent brand message from the company 'men drink our beer'.

The stereotypical flow diagram is extremley humurous, complaining that it is sexist is clutching at straws for something to complain about.

Great Ad! (Shame about the small mistake of 'finished toilet roll linking to wiping seat')

Guest
Guest's picture

Ad is clearly targeted at men, and has a potent brand message from the company 'men drink our beer'.

The stereotypical flow diagram is extremley humurous, complaining that it is sexist is clutching at straws for something to complain about.

Great Ad! (Shame about the small mistake of 'finished toilet roll linking to wiping seat')

Guest
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