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BokitoViewer

Agency Network: 
Published/Aired: 
May 2008
FBTO Ambient Ad -  BokitoViewer

Description

On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.

Ambient advertisement created by DDB, Netherlands for FBTO, within the category: Finance.

Advertising Agency: DDB, Amsterdam, The Netherlands
Creative Director: Martin Cornelissen
Art Directors: Chris Sant, Marco Sluijter
Copywriters: Dieuwer Bulthuis, Jeroen de Korte
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Highest Rated

Rachel.Mann's picture

Thanks :D

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Markvanderheijden's picture

Nice!

Markvanderheijden
Activity Score 8
Doorn & Roos (Advertising Agency)
Lip's picture
Lip
Activity Score 234
Age's picture
Age
Activity Score 74
NatalieM's picture

Hmm, that's pretty funny for something inspired by such a serious story.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Diplodokus's picture

The whole Bokito thing was quite a hype in the Netherlands. And because FBTO always offers simple (preventive) solutions they handed out more than 2.000 BokitoViewers the weekend after the escape.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
crisis's picture

I hope it made sense in context, because for me, it's one of the most convoluted thing I've ever seen. Seriously, I'm aghast.

crisis
Activity Score 187
Writer
Diplodokus's picture

Trust me, when you're on the cover of the biggest national newspaper it makes sense.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
Diplodokus's picture

...

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
bknowlden's picture

A bit insensitive for me.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

phoamcor's picture

Hilarious little stunt, but wtf why was the woman visiting the gorilla 4 days a week?

phoamcor
Activity Score 1284
Diplodokus's picture

She had some sort of gorilla fetish. She always thought Bokito smiled when she began talking to him. But in fact he was really really pissed off.

And insensitive? Not as long the woman can laugh about it.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
artiam's picture

lmfao! whatta weirdo

artiam
Activity Score 123
Rachel.Mann's picture

I love that they used the picture of a dude with a cigarette hanging out of his mouth, lol.

This is kind of hilarious, I like it.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

speed's picture

Hey Rachel.Mann - I like your LeoB quote. I'd forgotten about that one.

speed
Activity Score 83
Commercial Photography
Rachel.Mann's picture

Thanks :D

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

getconnected2001's picture

:)Superb!

getconnected2001
Activity Score 987
Art Director at New Delhi
consolidated.db's picture

i always enjoy your interesting insights.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Alistair C.'s picture

don't point at me, but this whole story sounds funny to me. Maybe it's because of this solution that turned a bad thing into something you can take lightly. Very good thinking as compared to boring PR statements.

Alistair C.
Activity Score 692
Copywriter
Wordnerd's picture

it's a very nice idea. for the zoo. i don't think it will do this health insurance client any good. it feels disconnected. dicovery channel or s.th. where you learn interesting stuff about animals whould have been nicer for me

Wordnerd
Activity Score 6692
Copywriter
triburon's picture

Ебота какая то. И че что гЛОЗА не вту смотрят. И ЧО???

triburon
Activity Score 2
videodesigner
Rachel.Mann's picture

...But what if Bokito was up in a tree?!

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

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