Description
FBTO is an online insurance company. Yet there are customers who still receive information by post. To let them know that they can control all their FBTO business online, FBTO sends just an empty envelope. The text printed inside points them to fbto.nl/noletter. After filling in their personal code, they can leave their e-mail address. They’ll then receive future correspondence by e-mail.
This professional campaign titled 'No letter' was published in The Netherlands in July, 2011. It was created for the brand: FBTO, by ad agency: KOEN. This Direct medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 13 years ago.
Credits
Advertising Agency: KOEN Merkactivatie, Amsterdam, The Netherlands
Creative Director: Geert Ploeger
Art Director: Tim van de Rijdt
Copywriter: Mark van der Heijden
