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Agency Network: 
Published/Aired: 
December 2011

Description

Ambient advertisement created by Causa, Peru for El Bocón, within the category: Media.

Advertising Agency: Publicidad Causa, Peru
Executive Creative Director: Rafael Pastor, Roberto Benavides
Creative Directors: Sergio Franco, Andres Ocampo
Art Director: Ruddy Camones
Product: El Bocón Sports Newspaper
Client: Mariella Herrera
Audiopost: Señor Z, Estela Giulfo, Lady Mondragon, Melissa Becerra
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Highest Rated

jessparker's picture

I've seen the same idea made ​​much more modest before. Anyway this was a memorable attitude of the newspaper, a courageous response, especially nowadays where no brand wants to take risks.

jessparker
Activity Score 89
Art Director at BBDO
appie's picture

Now that is something

appie
Activity Score 157
Copywriter
TexasH's picture

It reminds me that:

http://www.newspaperscanada.ca/programs/awards/extra-awards/best-show-...

Not a full newspaper but still...

TexasH
Activity Score 365
copywriter
Hadrons's picture

BRAVO

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chicagohour's picture

Excellent

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

khronos's picture

brilliant !! kudos to the newspaper for a ballsy move like that...most agencies prefer to overload their readers with as much news as possible. And in the process of staying in the race with competing agencies, they all end up doing the same thing!
Bravo !!

khronos
Activity Score 996
Copywriter
MicheleVirgilio's picture

Genialata

MicheleVirgilio
Activity Score 2617
alex valyukh's picture

a brilliant campaign

alex valyukh
Activity Score 263

have a nice day

kalpesh78's picture

lovely

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

dani_boi's picture

Amazing work!

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

Wordfruit's picture

I guess lots of editors would've chickened out of that approach.

:)

Wordfruit
Activity Score 1023
vote4pedro's picture

Nice one.

vote4pedro
Activity Score 4601
Copywriter
mlkr's picture

This is awesome. Bravo!

mlkr
Activity Score 18
Art Director at Wunderman Chile
thedavesiknow's picture

Nice work.

thedavesiknow
Activity Score 167
kleenex's picture

Bold!!!

kleenex
Activity Score 58667
Web Designer/Developer
Roger Keynes's picture

Perfect answer.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Geimima's picture

This is what we need for soccer...all over the world

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Edoz's picture

Stupenda!!!

Edoz
Activity Score 284
Creative Director at LeMineVaganti
SolarisN1's picture

Fantastic!

SolarisN1
Activity Score 44
Marketing Manager
cuajinais's picture
cuajinais
Activity Score 2
Planner
vote4pedro's picture

That's a shame. With Ecuador and Peru being neighbors, it's almost certain this was stolen.

vote4pedro
Activity Score 4601
Copywriter
Naino's picture

very strong!

Naino
Activity Score 98
jessparker's picture

I've seen the same idea made ​​much more modest before. Anyway this was a memorable attitude of the newspaper, a courageous response, especially nowadays where no brand wants to take risks.

jessparker
Activity Score 89
Art Director at BBDO
Jexep's picture

Really Impact!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

sputnik2's picture

bueno si estos ejemplos se han coipado en tras partes por ejemplo en Bolivia hicieron lo mismo por una ley contra el racismo. Si lo que importa es crear conciencia y no un premio esta bien imitar lo bueno.

sputnik2
Activity Score 2
Editor
Hawrys's picture

very nice, guys.

Hawrys
Activity Score 198
Copywriter
quentin's picture

Well done!

quentin
Activity Score 56
Nike Diesel's picture

*standing ovation in front of my computer

Nike Diesel
Activity Score 13720
Art Director
sirvan's picture

Yup.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

karivara's picture

The message is BOLD and CLEAR!

karivara
Activity Score 17
Graphic Designer |

Brands are brewed in your head!

Karelgp's picture

Excelente idea acompañada de una muy buena ejecución, felicitaciones.

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
pamzr's picture

Great!

pamzr
Activity Score 16
www.connaxis.com
Spanky's picture
Spanky
Activity Score 4899
Other
moteldemoka's picture

It might be the same execution as EL UNIVERSAL, but it's definitely not the same idea. This one is more powerful. EL UNIVERSAL were protesting freedom of speech against their government, more of a political defiance. El Bocón was adressing their readers and the phrase 'If violence continues football will dissapear' is extremely poignant in context.

moteldemoka
Activity Score 63
vote4pedro's picture

Good to know. I'll have our newspaper client print blank pages in place of political news in protest of political partisanship and it'll be a completely different idea. Awesome.

vote4pedro
Activity Score 4601
Copywriter
khalifa's picture

Bien jugado Causa, ya era hora.

khalifa
Activity Score 40
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