Woman in a suitcase

Agency Network: 
December 2009
Amnesty International:  Woman in a suitcase
Amnesty International Ambient Ad -  Woman in a suitcase


Ambient advertisement created by Serviceplan, Germany for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriter: Nicolas Becker
Art Directors: Christian Sommer, Ivo Hlavac
Account Supervisors: Michael Freitag, Britta Christoph
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funky_frogii's picture

the suitcase should not open by public....nice one

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Hibon's picture

very intersting... (what must we do today to be seen by media).

Activity Score 3734

Simple ideas are the best !

nepstein's picture

Really cool way to garner public attention. Unfortunately, the audience is fairly small.

Activity Score 197
Parsons School of Design
macluvin's picture

The publicity they got from this stunt was probably worth more than the stunt itself. As small as it may seem, I think it was very effective. Bravo.

Activity Score 397
Art Director
tirthomitro's picture

great idea....
no doubt!!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

germanhudders's picture

Jaw-dropping, risky but great

Activity Score 336
Copywriter at Droga5
amchamas's picture

great idea. however. i think the model is the wrong fit. these are woman who are drugged so bad that they become nothing but a shell. the model should have that same empty and sad expression

Activity Score 92
Art Director
chris myles's picture

the creative and the proposition met the objectif.

chris myles
Activity Score 429
Napier University
CurryJ's picture

I think this works better...simpler and more powerful


Activity Score 949
Copywriter |

I think; therefore I am

rolling.stone's picture


Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Fridgerator's picture

I don't know about you guys, but for a company that speaks volumes about helping people; to "force" (in their own words) a real woman into a suitcase at an airport to get this message across takes it a bit too far, don't you think?

I feel that a vinyl sticker on a suitcase would create roughly the same impact and attention from travelers at the airport. The idea is great, but I would really rethink the execution on this one.

Activity Score 458
OCAD - 2nd Year Advertising |

The concept is only as good as the execution.

IRONWORKS's picture

Great idea!

Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
cagkanyuksel's picture


Activity Score 592
Art Director
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