The spot explores the new ZX range through a mixture of 3D, hand animation, simulations, and CG. Chinese star Jackson Yee, a singer, dancer and actor, is starring in the film alongside the prominent South Korean musicians So!YoON! and DPR Live, who are being shown to test the newest Adidas ZX range and the shoes’ durability.
This professional campaign titled 'ZX range' was published in China in August, 2020. It was created for the brand: Adidas, by ad agency: Hypebeast. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Hypebeast
Sound Design: Chris Banks
Music: Eagle Blakk / Youth Mode
Director: Builders Club
Production Company: Builders Club
Digital Art & Design: Builders Club
Production Design: Ciaran Beale
Post Production Company: OKAY STUDIO