With masks becoming mandatory to wear in UK retail spaces, we saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers’ names on cups. So we played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks.
This professional campaign titled 'Thank You For Wearing A Mask In Store' was published in United Kingdom in August, 2020. It was created for the brand: Starbucks, by ad agency: Iris. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Iris , London, United Kingdom of Great Britain and Northern Ireland
Creative: Eli Vasiliou
Business Director: Elisha Pearce
Designer: Ryan Mitchell
Producer: Laura McFarlane
Social Media Team: Tom Langan, Sophie Tyler