Zoom Out

Agency: Orson


The campaign uses an AI-generated image as a basis, where a food can be seen up close, but when viewed from a distance, the Heinz name can be seen.

This professional campaign titled 'Zoom Out' was published in Costa Rica in September, 2023. It was created for the brand: Heinz, by ad agency: Orson. This Experiential, OOH Outdoor, and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted 3 months ago.


Advertising Agency: Orson, Costa Rica
Chairman: Cristhian Fuentes Esquivel
Chief Creative Officer: Mario Martínez Berdugo - Allan Jimenez Monge
Copywriter: Mauricio Quirós - Allan Jimenez Monge
Art Director: Daysi Camacho Robles
Designer: Mauricio Quirós - Elbia Farías - Fabian Barillas
Brand: Heinz
Client: Heinz CAM


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