Description
For Halloween this year, Berlin creative agency antoni is unleashing a cinematic spectacle directed by Matthew Swanson (DoP: Daniel Voldheim) that puts the brand’s outdoor range in the spotlight. In a scene reminiscent of Jacko’s Thriller era, rusted and falling-apart appliances shuffle through the night - only for Kaercher’s gleaming, long- lasting cleaning machines to remain in the sheds the next morning.
The campaign plays with iconic horror aesthetics and relies on real set design and precise puppeteering. The result is a tactile, cinematic look that makes Kaercher’s cleaning power almost tangible.
The film launches today and serves as a preview for an international modular campaign to roll out from 2026. Distribution and assets span TV, online, YouTube, website, social media, POS, print, and internal channels. In addition to the hero film, cutdowns will focus on different product highlights.
This professional campaign titled 'Zombie Appliances' was published in Germany in October, 2025. It was created for the brand: Kaercher, by ad agency: antoni. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 7 days ago.
Credits
Brand: Alfred Kaercher SE & Co. KG
Team: Bernd Ruetzler
Team: Cornelius Hummel
Team: Johannes Morath
Team: Florian Kniewald
Team: Hanna Beck
Team: Alexander Becker
Agency: antoni Berlin
Creative: Damon Aval
Creative: Kirsten Frenz
Creative: Michael Ohanian
Creative: Virgie Cheong
Creative: Daria Witte
Creative: Emma Reipert
Creative: Julius Vogliano
Creative: Mina Attala
Strategist: Kimberly Ewton
Strategist: Suzanne Montgomery
Production Manager: Anna Freer
Production Manager: Sergii Eisenstadt
Account Manager: Jari Heistermann
Account Manager: Kim Beke-Bramkamp
