Scream to Win
Description
Australian wine brand 19 Crimes has launched a new Halloween campaign, giving Aussies the chance to be an extra in an upcoming Australian horror film, with its ‘Scream to Win’ competition.
Created by TWE X Splash and executed via Mango Communications, the competition launched with an ominous scream booth in the middle of Melbourne’s Crown River Walk over the weekend.
More than 500 Melburnians let out their most harrowing screams for a chance to win a spot as an extra in an upcoming Australian horror film, with travel and accommodation covered, along with two days on set. Additional spot prizes were also claimed by other top-tier shriekers visiting the booth.
The activation celebrates 19 Crimes’ limited-edition wine range with Universal Monsters, featuring glow-in-the-dark labels. The collection showcases characters like Frankenstein, alongside two new additions -- The Mummy and The Bride of Frankenstein -- across Hard Chard, Shiraz, and Cabernet Sauvignon varieties.
This professional campaign titled 'Scream to Win' was published in Australia in October, 2025. It was created for the brand: Treasury Wine Estates, . This 360° medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 7 days ago.
