Description
Of all the supermarket chains across New England and New York, Hannaford was the very first to achieve to achieve “Zero Food Waste” status. That’s a remarkable accomplishment for a retailer with 183 stores across 5 states. So to commemorate this milestone – and Hannaford’s commitment to being “Greater Than Groceries” – MMB worked with the talented folks at CHRLX to create a spot featuring the many ways that Hannaford achieved this goal. The result is a graphically simple, memorable way to show how collective, innovative measures go a long way towards improving the well-being of our communities and our climate alike.
This professional campaign titled 'Zero Waste' was published in United States in October, 2022. It was created for the brand: Hannaford, by ad agency: MMB. This Film medium campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago by Executive Creative Director: David C Register of MMB.
Credits
Client: Hannaford
Agency: MMB
Founder/President: Fred Bertino
Founder/ECD: Jamie Mambro
ECD: David Register
CD: Jim O’Brien
CD: Neal Hughlett
CW: Brian Hayes
ACD/AD: Alan Duda
Director of Production: Sara Ventetuolo
Producer: Jamie P. Mambro
Business Affairs Manager: Kim Noke
Managing Director: Carrie Parks
Management Supervisor: Remi Pascal
AAE: Taylor McCormack
Production Company: CHRLX
Record & Mix: BART+
Music: Black Iris
