The Social Hub

The Student Hotel rebrands to The Social Hub

Agency: HALAL Studios


The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the ‘Open Doors' concept - a lively and colourful 360° introduction campaign called ‘Whatever Your Journey, it Starts Here’.

The ‘Open Doors’ creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directors A Nice Idea Studio.

The campaign video of ‘Whatever Your Journey, it Starts Here’ depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community

This professional campaign titled 'The Student Hotel rebrands to The Social Hub' was published in Netherlands in October, 2022. It was created for the brand: The Social Hub, by ad agency: HALAL Studios. This Integrated medium campaign is related to the Other industry and contains 5 media assets. It was submitted over 1 year ago.


Client: The Social Hub
Managing Director Brand and Experience: Jason Steere
Head of Brand & Communications: Niek Bults
Creative Director: Rahel Ritchie
Project Director: Lara Yegenoglu

Agency: HALAL Studios
Managing Director: Caroline Hagoort
Strategy Director: John Connell
Creative Director: Pascal Duval
Art Director: Tom Sibma
Junior Creative: Noemi Tombeur
Copywriter: Alex Rigby
Agency Producer: Dorothy Bany
Account Manager: Julie Cousty
Project Manager: Britt van den Berg

Produced By HALAL

Head of Production: Job Sanders
Producer: Janneke Mushonga
Director: A Nice Idea Studio
DOP: Bjoern Knetchel
Gaffer: Sergio Fuida
Service Production: New Moon Productions
Service Producer: Joseph Roncelli
Production Manager: Ivan Martinoz
1st AD: Aaron Dormer
Casting Director: Meritxell Civico
Stylist: Cristina Malcorra
Makeup artist: Susana Sanchez
Art Department: Laura Folch

Post-Production: Mind and Image
Editor / VFX Supervisor / Grading: Nicolas Giraldon
Music composer: Raven Artson
Sound Designer: Peter Golovtchiner

Photographer: Elza Jo Tratlehner
Photography Producer: Charlotte Brugman
Line Producer: Rachel van As
Production Manager: Jessie van de Wiel
Gaffer: Jhonathan Baena
Digital Assistant: Lukas Kwiatek
Light assistant: Dennis Erfmann
Stylist: Lisa Anne Stuyfzand
Makeup Artist: Kimm Bakkers
Set designer: Floor Knaapen
Retouching: Ruud van Doorn
Casting Director: Nuray Kurşun
Local Casting agency: The Rats
Talents: Alicia, Te Yang, Dori, Carlotti, Chun, Kelvin, Edna, Rubia Serena, Jessica, Giselle


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