Unicef Portugal

Not Back To School

Agency: i-Brothers

Child Labour

Child Marriage

Domestic Violence


We're living in a global education crisis that the COVID-19 pandemic has exacerbated. Over 600 million children and adolescents worldwide cannot attain minimum proficiency in reading and mathematics. 70% of 10-year-olds in low- and middle-income countries cannot read and understand a simple sentence. Many children (especially from more vulnerable groups) did not return to school after the pandemic, at greater risk of domestic violence, childhood marriage, and child labour.

UNICEF wanted to call for quality public policies and collect funds for on-the-ground programs in the field of education to ensure that all children have a fair chance to learn at school.

To achieve our goal, we created the first ever Not Back To School campaign, with visuals that combine familiar school objects with pieces that portray the consequences of not having access to education.

This professional campaign titled 'Not Back To School' was published in Portugal in September, 2022. It was created for the brand: Unicef Portugal, by ad agency: i-Brothers. This OOH Outdoor and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 1 year ago by Art Director: Marco Gonçalves of i-Brothers.


Advertising Agency: i-Brothers, Lisbon, Portugal
Strategist: Duarte Azevedo, Salvador Pinto
Art Director: Marco Gonçalves
Copywriter: Tomaz Castelão
Designer: Patrícia Vasconcelos
Photographer: OnShot | Rui Carvalho
Client: Unicef Portugal


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