Vallès Visió is the public television network covering the municipalities of the Vallès Oriental (Barcelona). With the aim of emphasizing the concept of local television, we show five genuine viewers in five emblematic locations of their respective communities, thus highlighting the strong links of the channel with the people of the region. Vallès Visió focuses a large part of its content on live connections with social networks, thus building a synergistic discourse with the changing present and its viewers. We represented this commitment with their audience with a graphic layout that connect directly and seamlessly to the immediacy of social media narratives and symbolize the close relationship between television and its audience as well as highlighting the daily presence of Vallès Visió in their community. This is a choral campaign about the feeling of belonging that local television network instills.
This professional campaign titled 'Zero KM Television' was published in Spain in May, 2019. It was created for the brand: Vallès Visió, by ad agency: THIS is UMAMI. This Print medium campaign is related to the Media industry and contains 5 media assets. It was submitted over 3 years ago.
Advertising Agency: THIS is UMAMI, Barcelona, Spain
Creative Directors: Maider Mendaza, Adrià Rosell
Art Director: Maider Mendaza
Copywriter: Adrià Rosell
Photographer: Maider Mendaza
Make Up & Hair: Elisenda Amorós
Stylism: Lara Isarte