Netflix is your shortcut to see what's next
Netflix is your shortcut to see what's next
Netflix is your shortcut to see what's next
Description
Total Netflix subscriptions in MENA were reduced by 30% because the customers think Netflix does not produce good content quality in MENA.
So we created a campaign for the creatives to motivate them to create new fresh content for the platform.
Insight:
Every project starts with thinking than creating a new idea The first shortcut every creative must do to begin to create anything in any software is Ctl/Command + N to start a new Document/Page/Project,...etc. So we went to communicate with all creatives with their new shortcut.
Concept:
Using the advantage of the new shortcut as a metaphor for the N for Netflix as It is the N for New as it N for the Next. this will motivate the creative audience to create new content for Netflix and fix the problem.
This student campaign titled 'your shortcut to' was published in Egypt and Saudi Arabia in February, 2023. It was created for the brand: Netflix, by ad school: NQLA studio. This 360°, Design, and Print media campaign is related to the Electronics, Technology, Media, and Movies industries and contains 3 media assets. It was submitted about 1 year ago by Art Director: Abdelrahman Khaled of NQLA studio.
Credits
Advertising Agency: NQLA studio
Creative Director: Anas Alnaqeeb
Art Director: Abdelrahman Khaled
Copywriter: Abdelrahman Khaled
