Fawry • My Fawry App • Share Microfinance
Your dream is no longer impossible - Microfinance creative campaign
School: Advertising 101
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Description
Project overview : This project for a brand called Fawry ,which support entrepreneurship and economic development by providing tailored financial solutions and support services to small businesses and project owners , Targeting youth aged 20 to 35 aiming to use Fawry application for Financing their small projects .
Tamweelak Fawry App is definitely worth checking out!
Marketing objectives : in this campaign , we want to increase the brand awareness about microfinance and encourage youth to use Fawry microfinance app that helps manage their projects without any hassle and zero disbursement fees .
Target audience :
Social class: class B & C
Gender: Both ( Males & females )
Age: 20 : 35
Behavior: someone who is Convenience Seeker , Financially Responsible
Interests: convenience, technology, security, savings, and time-saving solutions
Concept : Fawry gives a hand to finance small projects as clinic , coffeshop and tailor's workshop .
This student campaign titled 'Your dream is no longer impossible - Microfinance creative campaign' was published in Egypt, United Arab Emirates, and United States in March, 2024. It was created for the brands: Fawry, My Fawry App, and Share Microfinance, by ad school: Advertising 101. This Content, Design, and Print media campaign contains 6 media assets. It was submitted over 1 year ago.
Credits
Graphic designer : reham ghazy
Copywriter : Reham ghazy
Art director : Ahmed M. Elassi
