ADVERTISING

Qutone Ceramics

Bringing Italy Home

Agency: Craywingz

Description

Visual Concept: The ad creatively integrates an iconic symbol of Italy—the Colosseum—with Qutone’s premium Italian tiles. The Colosseum, seamlessly merging into a sleek tile, evokes a sense of timeless elegance and heritage. The vibrant sunset sky adds a touch of warmth and nostalgia.

Headline: Dear Italy, I Miss You!

Design Elements:
•⁠ ⁠Integration of the Colosseum with the tile, symbolizing the blend of ancient elegance and modern craftsmanship.
•⁠ ⁠Soft, warm tones of the sunset sky evoke emotion and nostalgia.
•⁠ ⁠Clean, minimalistic typography ensures the focus remains on the visual and the message.

Target Audience:
Homeowners, interior designers, and architects are seeking high-quality, stylish, and timeless flooring options.

Objective:
To create an emotional connection with the audience by invoking the charm and elegance of Italy, positioning Qutone tiles as a premium choice for sophisticated interiors. This ad brilliantly captures the essence of Italian heritage while highlighting the premium quality and design of Qutone tiles, making it a perfect fit for a magazine feature on best ads.

This professional campaign titled 'Bringing Italy Home' was published in India in June, 2024. It was created for the brand: Qutone Ceramics, by ad agency: Craywingz. This Content, Design, and Digital media campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 2 months ago by Pinkesh Panchal of Craywingz.

Credits

Advertising Agency: Craywingz, India
Copywriter: Aakash Shah
Graphic Designer: Samyak Shah

ADVERTISING

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