Description
Visual Concept: The ad creatively integrates an iconic symbol of Italy—the Colosseum—with Qutone’s premium Italian tiles. The Colosseum, seamlessly merging into a sleek tile, evokes a sense of timeless elegance and heritage. The vibrant sunset sky adds a touch of warmth and nostalgia.
Headline: Dear Italy, I Miss You!
Design Elements:
• Integration of the Colosseum with the tile, symbolizing the blend of ancient elegance and modern craftsmanship.
• Soft, warm tones of the sunset sky evoke emotion and nostalgia.
• Clean, minimalistic typography ensures the focus remains on the visual and the message.
Target Audience:
Homeowners, interior designers, and architects are seeking high-quality, stylish, and timeless flooring options.
Objective:
To create an emotional connection with the audience by invoking the charm and elegance of Italy, positioning Qutone tiles as a premium choice for sophisticated interiors. This ad brilliantly captures the essence of Italian heritage while highlighting the premium quality and design of Qutone tiles, making it a perfect fit for a magazine feature on best ads.
This professional campaign titled 'Bringing Italy Home' was published in India in June, 2024. It was created for the brand: Qutone Ceramics, by ad agency: Craywingz. This Content, Design, and Digital media campaign is related to the Industrial industry and contains 1 media asset. It was submitted over 1 year ago by Pinkesh Panchal of Craywingz.
Credits
Advertising Agency: Craywingz, India
Copywriter: Aakash Shah
Graphic Designer: Samyak Shah
